House of Himalayas products cross Rs 6 crore mark in sales

my uttarakhand news Bureau
Dehradun, 6 Oct: The initiative to bring local products produced in the state’s rural areas to the national and global markets is now transforming into a strong business model. “House of Himalayas”, an umbrella brand created through the hard work of Uttarakhand’s rural women, has recorded a turnover of approximately Rs 6 crore (approximately $60 million) since its inception.
The House of Himalayas initiative gained national recognition when Prime Minister Narendra Modi personally launched the brand during the Uttarakhand Global Investors Summit held in Dehradun in December 2023. The Prime Minister described it as an effort to advance the concept of ‘vocal for local’ and ‘local for global’.

Under the brand, products reflecting Uttarakhand’s local identity are launched with modern packaging, improved quality, and integrated branding. Currently, the brand includes a total of 83 products, including 60 exclusive products. These include categories such as mountain pulses, grains, spices, honey, oils, herbal and personal care products, as well as handicrafts. Categories such as millets, pulses, rice, oil and ghee, spices, honey, herbal products, bakery, personal care, and handicrafts are also available on the official brand website.A key aspect of House of Himalayas is its women-centric livelihood model. Approximately 5,500 direct women beneficiaries associated with 55 cluster-level federations are directly involved in the brand’s economic activities. This means that not only are the products produced in the mountains gaining market access, but rural women are also directly benefiting from them.
House of Himalayas’ reach is no longer limited to the local market. Consumers can purchase its products on e-commerce platforms like Amazon and Flipkart. House of Himalayas products are also available through Quick Commerce on Blinkit, Swiggy Instamart, and BigBasket. The brand’s own D2C website also offers direct shopping across the country. The brand’s products are also available in international markets like the US and Canada through Amazon Global.“House of Himalayas is an important initiative to promote Uttarakhand’s local products in the national and international markets. In line with Prime Minister Narendra Modi’s vision of “Local to Global”, this brand provides international access to the products of the state’s women, farmers, and rural entrepreneurs. Our goal is to provide global markets to products produced in Uttarakhand’s villages, directly benefiting the economies of our women self-help groups and local producers,” stated Chief MinisterPushkar Singh Dhami.