my uttarakhand news Bureau
Roorkee, 9 Apr: Muthoot Exim (P) Ltd, the precious metals division of the 138-year-old Muthoot Pappachan Group (Muthoot Blue), held the grand opening of its newest Gold Point Centre at the Muthoot Gold Point, Shop No.1418, Ground Floor, Chowmandi, here on Wednesday. This marks the 104th branch in India and 2nd in Uttarakhand.
The new Gold Point Centre aims to make transparent, scientific and responsible gold recycling more accessible to customers in and around Roorkee. The Roorkee Gold Point Centre will allow customers to sell their old and used gold in a safe and reliable manner. Muthoot Gold Point Centres are widely known for their commitment to transparency, enabling customers to observe the entire valuation process while receiving fair and accurate value for their gold. Instant cash payments are provided for gold valued up to Rs 10,000, while higher amounts are processed through IMPS, NEFT or RTGS, ensuring a smooth, secure and hassle-free transaction experience.
Commenting on the expansion, Thomas Muthoot, Executive Director, Muthoot Pappachan Group & Managing Director, Muthoot Exim, said, “Roorkee, with its strong mix of tradition and a growing urban population, reflects the way gold continues to be valued across households in Uttarakhand – not just as jewellery, but as a dependable financial asset. The launch of our 104th Muthoot Gold Point centre here marks an important step in expanding our presence in emerging markets where the need for organised and transparent gold recycling is steadily increasing. Through this centre, we aim to bring a structured approach to gold monetisation while strengthening our footprint in the region.”
Keyur Shah, CEO, Muthoot Exim, added, “Roorkee’s evolving economic landscape, supported by its educational institutions and local business activity, has created a growing demand for reliable financial solutions. Gold continues to play an important role in this ecosystem as a readily accessible asset for families. With our 104th Gold Point centre, we are focused on offering customers a seamless and transparent platform to unlock the value of their idle gold, while contributing to the broader effort of bringing more gold into the organised recycling network.”
Muthoot Exim Pvt. Ltd. (MEPL) has been at the forefront of innovation in the precious metals market. As the first organised player to launch a gold recycling centre in India, MEPL has continuously set benchmarks in the industry. Since the opening of its first Gold Point Centre in Coimbatore in 2014, the company has expanded to major cities including Mumbai, Bengaluru, Chennai, Ernakulam, Trivandrum, Delhi NCR, Kolkata, Hyderabad, Hubballi, Nagpur, Barasat, Tirunelveli, Guntur, Warangal, Davangere, Bhubaneswar, Kalaburagi, Thrissur, Lucknow, Mohali, Vellore, Faridabad, Kozhikode, Trichy, Belagavi, Serampore, Mathura, Secunderabad and now Kakinada consistently offering high-quality products at affordable prices.
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